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Sports/eSports

On the go or in the living room, sports and esports video viewers are some of the most demanding and passionate audiences out there, and streaming is enabling delivery of the biggest games and the smallest leagues alike.

Here you'll find Streaming Media's coverage of the technology and business behind the growing sports and esports streaming market.

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Features

The State of Live Sports Streaming 2024

Live content is led by sports, and fan appetite—much like bidding for rights—shows no sign of slowing down as the calendar turns to 2024.

Q&A: Adtaxi's Murry Woronoff Says Streaming TV Levels Have Surpassed 80% of U.S. Adults in 2024

A new report by Adtaxi, one of the nation's fastest-growing digital marketing agencies, has revealed that more Americans than ever are now defaulting to streaming as their primary viewing content source. Murry Woronoff, Agency Director - Marketing Research and Consumer Insights at Adtaxi, spoke with Streaming Media's Tyler Nesler about many specific aspects of the report and what the findings reveal about the current state of streaming as the industry continues to evolve rapidly.

Review: Magewell Director Mini

Magewell's new Director Mini is a mini marvel. This 5.5" "all-in-one" production tool with a $1,299 street price can mix multiple inputs and do picture-in-picture graphics, audio mixing, recording, streaming, and more, as IEBA's Anthony Burokas explains in this in-depth review.

State of Streaming Snapshot: Pinpointing Streaming’s Pricing Pain Points

Rising fundamental costs morph into rising platform costs for content owners and consumers

Spotlights

Streaming Media 2023 Trendsetters: Introducing LTN Wave

IP is revolutionizing the media industry, delivering unprecedented innovation, flexibility, and scalability. To reap the full benefits of IP transport, scale their content reach, and drive new monetization opportunities, media organizations need an IP solution that delivers high-reliability, scale, and low latency.

Streaming Media 2023 Trendsetters: LEXI 3.0 - The Future of Automatic Captioning

Experience LEXI 3.0 - the world's most advanced and accurate automatic captioning solution.

Streaming Media 2023 Trendsetters: WisePlay - Playout

NAB SHOW PRODUCT of the YEAR 2023 WINNER WisePlay Playout is designed to meet the demanding needs of FAST and TV broadcasters.

Hot Products: Lightcast Media Cloud

Automate upload, management and publishing of all media to all platforms through programmable workflow presets.

Columns

Live Sports Streaming and the Edison Tone Test

There can be little doubt that live sports streaming has a lucrative and dazzling future. But first, it needs to get past the Tone Test stage.

Is 2024 the Year of WebRTC?

With large sports-streaming operators, WebRTC provides a real opportunity for ultra-low-latency streaming. But those same operators, which spend billions on licensing rights, can't afford to just swap the ability to stream content in real time for basic OTT functionality like SSAI and DRM.

Why the Upfronts Are So Yesterday

The internet fostered the ability to make changes on a continual basis, so how come national broadcast advertising is still being transacted in the upfronts (the same format that started in 1962), which require an annual dollar and audience-reach commitment in advance to buy and sell advertising?

FuboTV Scores Big on Content Choice, Ad Load, and Revenue

Nadine Krefetz put fuboTV through the paces, and the sports-focused streaming service exceeded expectations.

Sports/eSports Companies and Suppliers